The start of the year is a great time to improve your web presence and boost your performance. 2013 is the year to take your business to the next level. There is no better tool to achieve this than your company?s website.
In this article we take a look at some simple yet effective ways businesses can improve their website. Whether you are starting a new business online or would like to grow your existing website, you will find these tips useful.
Here are 5 proven methods to improve your website this year.
1. Make Your Website Responsive
It is estimated that more users will access the Internet from mobile devices than regular desktops in the next couple of years. It is thus essential for businesses to ensure their website offers a seamless experience whether it is accessed from a desktop or a hand-held device. This is where a responsive web design can help. It is a new way of designing websites where the website scales automatically to the user?s screen. This ensures seamless access from any device. If you already have a website that is not mobile compatible and you do not want to create a new responsive website from scratch, then you can take advantage of free services to create a separate mobile version of your website and redirect users to the correct site depending on the device they use to access your site.
2. Make Your Website More Engaging
There is much more to a website than visual appeal. It is essential to have the right interactive features on your website that allow you to engage with visitors in order to build a loyal audience that visit the site regularly. There are several techniques businesses can employ to make the website more engaging for users.
Here are some tips to help you get started:
- Good social media integration
- Allow commenting on relevant sections of your site
- Consider adding Live Chat to your website
- Use feedback form on your site
3. Make Your Website More Social
Most businesses already use social media. Most websites I have come across already allow users to share content on social media or connect with the brand on leading social networks. However, there is much more to social media than just displaying share and follow buttons. There are several other tactics and social media website features that businesses can take advantage of.
Here are some tips to make your website more social:
- Don?t forget to integrate Pinterest and Google Plus
- Display share buttons on all pages
- Display share buttons in multiple places to boost sharing
- Monitor your sharing to see which networks convert the most and make adjustments where needed
- Consider other features such as social login, Facebook comments, Activity stream widgets, and more
4. Focus on Lead Generation
Driving leads for your business should be one of the main objectives of your website. Take a fresh look at your site and explore ways to boost conversions. There are many ways to do this.
Here are some tips to generate more leads on your website:
- Use effective calls to action on every page of your site
- Use lead capture forms e.g. request a call back, make an enquiry, and more
- Offer multiple conversion opportunities
- Take advantage of landing pages
- Make your forms simple and easy to use
5. Add a Blog to Your Website
If you do not already have a blog on your website, add one today. This is one of the best suggestions I can offer. Starting a blog will offer several advantages for your business. It will improve your search engine rank, drive more traffic to your website, get your pages indexed faster on Google, generate more leads for your business, and build trust among customers.
Here are some tips to get more out of your blog:
- Use WordPress as your blog software
- Post regularly ? at least 3 times per week
- Post quality content aimed at your targeted audience
- Syndicate your blog content on other sites
Conclusion:
2013 is a great year to improve your website and take your online presence to the next level. The tips above can help to get more from your website and improve your overall performance.
What About You?
How do you plan to improve your website this year?? Do you plan to use any of the methods above? Please add your response by leaving a comment below.
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Source: http://www.kronikmedia.co.uk/blog/improve-website-this-year/6467/
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