Are you a small business owner who goes to networking events with some hesitation because you don?t want to run into network marketers? Or maybe you don?t go at all because you?ve been hit up for business by someone in direct sales? Instead of avoiding networking, why not take the radical step of seeking out network marketers and the people who teach them?
If you?re a small business owner, perhaps with a local retail store, an insurance company or even a real estate business, you know that networking is an important part of your marketing and sales plan. It?s probably not your main source of business, but it?s a skill and a process that can enhance the rest of what you do. For a network marketer, it?s probably the only way they are going to get business.
Yes, there are plenty of people in the business who aren?t subtle, who go for the sale and turn off a lot of people. But this is an industry that has survived and thrived, turning regular people into millionaires or at least someone who makes a decent living doing it. There?s a lot to learn from those who are successful and who are teaching people in the industry.
One way to learn is to actually join a business yourself. Not to make a living, but to have access to the training they offer. Most of it is on the business model and the pay structure, but the bigger companies bring in heavy hitters to help their people. I?ve seen Jeff Olson present on the Slight Edge at no cost and then met him in person at the after party. Friends of mine who are serious in the business have seen Bob Burg, Les Brown and Brian Tracy speak and train.
Another way to learn is to find those in your area who have been successful in the long term in the business. You?ll have to look; they aren?t the ones pushing a business card at you. They are the people who help the hostess at business events, who are the linchpin in a referral group or leads club, and who volunteer with the chamber of commerce. They are true givers and their time, ideas and resources are yours for the asking.
You don?t have to be in the industry to benefit from it. Seek out and observe those who have built a business on their ability to develop long-term mutually beneficial relationships. Invest time with them and they will shorten your learning curve and help you take your business networking to a more profitable level.
About the Author: Beth Bridges is The Networking Motivator? and creator of the 5 Part Networking Success Plan ?, a simple networking system that can help anyone from business owners to sales agents to college students develop a powerful network. Subscribe to the weekly Networking Motivator Newsletter at www.thenetworkingmotivator.com for a quick boost of networking inspiration, information and motivation.?
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