Online social media has completely revolutionized not only the way we interact with each other, but more importantly the way that customers fundamentally interact with businesses.
With over 900 million people using the internet worldwide, Facebook alone is a gigantic marketing entity, not to mention other social media powerhouses like Youtube, Twitter, Linkedin and Google Plus. While there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that any kind of business with a public presence operates, and are now as necessary to businesses as an email address and a website.
But with all of the obvious differences social media has brought to marketing, it is necessary to have a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes a great many shonky or ill-informed companies and ?social media experts? that prey on na?ve businesses by over-hyping but being unable to deliver.
Many millions of dollars and an immeasurable amount of time is completely wasted on useless social media ventures every day. Social media is not magic. Without good marketing and business basics behind it, a social media presence will fail and -depressingly- be a waste of time and money.
Despite hyping the misconception of ?free? advertising with ?zero? start-up and hosting fees, social media must have a constant presence, fresh content and site maintenance to result in success, which means valuable time that most companies can?t spare. That?s why Social Media Brisbane offers to do the work for you, while encouraging for approval and oversight by clients.
Examples of where people commonly go wrong with social media include:
? Bad Content
Tiresome or plagiarised articles, outdated advice, and awful attempts to be current are common when it comes to content published online. People on the internet are fairly shrewd, and can sniff out smarm and arrogance from miles.
? Impatience
Creating a strong online social network takes time and perseverance. A successful network can?t just sprout in a snap, you need time and content in order to grow. All too often a business will create a social media profile, watch their results for a short period of time and then quit in anger when they don?t see the unrealistic results they wanted.
This also ties into:
? Consistency
Spacing content out regularly over several platforms is far more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn?t a consistent reminder of your brand?s presence you will quickly be forgotten. Just a weekly update can be fantastic for maintaining and increasing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a cohesive part of your marketing strategy rather than the one and only tactic.
Most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, something no other social media group offers.
Choosing consultants who concentrate on gimmicks instead of content and that throw around buzzwords like ?viral? or ?Web 2.0? instead of providing strategy and results will only result in it having been an exercise in frustration.
If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.
Source: http://wordpresstrainingbrisbane.com/social-media-for-brisbane-businesses-explained/
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